Many people use article marketing to advertise their websites. Using articles in this way can afford proof of your credentials to share knowledge to the broader internet community.
If you are involved in this promotion method have you ever stopped to consider to what extent this activity of article marketing is bringing in income for your online efforts. If not, you are highly recommended to spend some time correlating revenue to article marketing.
While article marketing includes many factors such that an exact computation of advantages in financial terms is difficult, we cannot ignore the fact that when it comes to profitability of any online business, we must think in terms of dollars and cents.
Here statistics play a large part in correlating revenue to articles and I wish to suggest a way that you can check your article marketing statistics.
Simple calculations can help to compare revenue to the amount of articles we write, even though there are factors peculiar only to a certain author that are not common to any other author.
Over a certain time of, for instance, 6 months, a writer of several articles can graph revenue derived from article writing with the "y" axis as Revenue and the "x" axis of the graph as the quantity of articles written, each time keeping the number of article directories to which the article was submitted at the same figure.
For example if you are marketing these articles to sites such as ezinearticles.com or goarticles.com, your revenue that goes to the "y" axis is the payout derived for the month from using only article marketing, and the "x" axis will be the number of articles submitted.
Over the time-span of 6 months, you will have adequate evidence on the graph to draw a straight line that goes through most of the points on the graph where the line is represented by the equation y=mx+c
The function of the regressed straight line will indicate that the income derived is a function of "m" which is the slope of the line, and a constant "c".
The constant "c" is the value at which the straight line intersects the "y" axis and this is the particular part which stems from the individual and is a representation of his talents in authorship, his style of writing, his command of the language and other factors that only the individual demonstrates.
By studying revenue obtained against number of articles submitted, keeping other factors constant, it will be possible to measure the quality of the author's writing and form a rough basis to forecast further revenue to the number of articles planned for submission, ignoring other factors such as keyword selection, onsite and offsite search engine optimisation which are excluded from the study, and only on the basis of the individual's writing "flair" and talent as measured by the constant "c".
This is by no means exact; but recording statistics and charts like these is useful in helping the marketer become aware of sudden trend changes, especially where performance drops.
He can then study what has caused this change and highlight details that may be otherwise missed.
Many use software to record earnings, but most scripts do not include graphical analysis. When the charting is done manually the internet marketer notices sudden fluctuations or is able to plan what to change to attract more revenue.
He can go deeper to ask this question: " Since the revenue is directly proportional to the slope of the revenue line, what factors will change the slope?".
Knowing these factors, he can vary them and test the changes.
By correlating revenue with articles written, the internet marketer can project profitability, no matter how rough the estimate. He has on his hands a set of statistics to use for more analysis, or in marketing terms "testing".
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